ARE YOU STRUGGLING TO GET CLIENTS AND CUSTOMERS INTO YOUR COURSES + COACHING PROGRAMS?
The truth is you probably don’t need 100 ways to get customers and clients into your courses and coaching programs. You really only need to find a few that work best for you and then create a system that converts your fans, followers, and new subscribers into sales!
READY TO ATTRACT PAYING CUSTOMERS WITH EASE? START HERE ↓
01. Lead Magnets
Freebies, Freemiums, Bribes, Opt-in Incentives...No matter what you call them, when done right, the "perfect freebie" will atrract your ideal target audience and explode your email list. It is also a great way to drive traffic to your paid offers.02. Share Testimonials
One of the biggest mistakes online coaches make is not leveraging the testimonials, love notes and praise they have received from their community and customers. Many times, it's not what you say, but what a former customer or client has said that gives others the confidence to invest in you. So, by sharing your wins (and the wins of the people you've helped) on a regular basis, your community knows that they can trust you to deliver the results they desire.
03. Create a Facebook Group
It's important to create a community around your business; a safe place where your audience can connect, ask questions and tap into your brand culture. Creating a group is a game-changer and it's personally added over $50K to my bottom line.
04. Go Live on Facebook
So, speaking of FB, going live allows you to create a personal connection with the people inside of your community. This is where you can share stories and build your authority by providing reuslts driven content. People buy from people they know, like and trust and video is one of the best and easiest ways to engage your group and build rapport.05. Create Reels on Instagram
The Instagram Reels feature is a quick, fast-paced way to produce content… just like TikTok. And for business owners, Instagram Reels is the best thing to hit the app since they added Stories. I think of Reels as 15 (30) second micro-commercials that can be edited together rather than recorded in real time like on Stories and because this is a new feature, anyone creating Reels on a regular basis is bound to see viral growth. So, if you are not using Reels yet, start incorporating Instagram Reels into your current content strategy as a way to establish yourself as an authority and leader in your industry.
06. Go Live on Instagram
News Flash!! Instagram is not just an photo-sharing app! And in addtion to Reels and IGTV, going live inside of Instagram has also increased my visibility in the algorithm, resulted in more DM’s, and more people on my email list. It’s for this reason that I believe that EVERY business owner should use the Live feature to show up consistently and demonstrate who they are, what they do, and how they can help their audience.07. Create content for IGTV!
It can be so easy to get intimidated to show up on social media, especially when it means going live. So if you are not quite ready to show up live online, but want to take advanatge of the "video is everythng culture" you can pre-record and then upload your video content to IGTV. Don't let Reels or Lives derail you from showing up. Get it perfect behind the scenes, then share your bit of content perfection in an IGTV!08. Do Long Form Blog Posts
Blogging is NOT dead! Yes, micro-blogging platforms like Facebook and Instagram have changed how information in consumed, but there's need for both. Social media platforms aren't made for long posts, but blogs are best suited to share thoughtfully curated information in the fullest way. And when people are Googling for answers, they are more than likely going to be landing on a blog post or YouTube video. So are blog posts dead...Nah!09. Connect in the Comments
People want to know you are real. It can't be just posting and no participation. Engage in real conversations with the people inside of your communities by commenting back on their posts. You get higher engagement when people know you are genuinely there to help them rather than flood their social media feeds with post after post about how awesome your business is. Remember, be relateable!
10. Build Rapport by Sharing Bits About Your Real Life
Show people who you are behind the business. You can talk about who you are without talking about what you do! People are going to be drawn to your personality, your vibe, your energy....as well as common interests. Are you a mom? Do you like to travel? Maybe you are struggling with your weight? or have an obsession with luxury handbags! Whatever it is, create opportunities to share the real you. That is what will attract clients and customers to your business!11. Pin It To Pinterest
Pinterest is not just my primary source of inspiration, it is my primary source of income! Most of my traffic comes from Pinterest! Why? Because I use it to cross-promote every single piece of content I create. Published a blog post? I pin it to Pinterest. Upload a video on YouTube? I pin it to Pinterest. Share an image on IG? I pin it to Pinterest. Pinterest is a platform that’s often overlooked, but it has massive potential to help you grow your businsess, regardless of the niche or industry you’re in and hands down it's one of the most powerful ways to get (FREE!) advertising for your business.12. Talk About Trending Topics
Keep your ears to the pavement. Knowing what's going on now is really important to staying top of mind. Whether it's a new book, a social media trend or a Tik Tok dance, if you can show that you are knowledegable about what's going on now, you can share your thoughts and perspectives from a unique point of view. This helps you establish authority and opens up opportunities for interesting conversations.13. Create Tiny Offers
One of the best ways to attract buying customers is with bite sized, low ticket offers. And, in my opinion, LOW TICKET products are the KEY to selling more of your HIGH TICKET products and programs. Want to learn how I create low-priced offers that serve my audience and drive passive income into my business?
14. Launch a Flash Sale!
Another way to encourage people to buy is to create a "Limited Time To Enroll" offer such as a Flash Sale where you sell your product or program at a deep discount for a few hours. Nothing brings new customers and clients like a deep discount!15. Send a DM to new Followers
Never underestimate the power of a personal message saying hello to a new follower. If you take the time to connect one-on-one, form relationships, and build trust by sending DMs, those followers will become a steady flow of customers. This can be a short and simple note OR you could choose to be *extra* and send a voice message or video!16. SEO
SEO, which stands for Search Engine Optimization, refers to the steps you can take to get your blog posts, videos and images to show up near the top of search engines like Google, YouTube and Pinterest when someone searches for a specific keyword or phrase. SEO, when done right can be a super sexy strategy that drives traffic to your blog and subscribers to your email list like whoa!17. Launch a Podcast
It’s super easy and it is a powerful lead magnet that can be used to attract your target audience, provide an evergreen stream of quality leads and customers!18. 30 Minute Discovery Sessions
Discovery calls are a great way to get in front of your ideal customer one on one and talk out their challenges. If you show that you are capable of solving someone's problem quickly, this makes it easier for them to choose you when the time comes for them to decide if they want to take the next step with you as their coach.19. Offer a Beta Course or Coaching Program
With a beta program you have a better opportunity to upsell your beta clients into paid clients. Working with beta clients is also helpful when you want to validate your offer especially if you have never launched that offer before. It’s also a way to get social proof in the form of testimonials and feedback in exchange for offering your coaching program or course for FREE or at a discounted price.20. Put Together a Bundle Sale
Who doesn't love a bundle! Launch a bundle sale where you put together a unique collection of courses that you've never offered before. For instance, if you were to sell each course or product included in the bundle individually, it may cost $1000, but you are giving people the opportunity to grab everything in this bundle for say $97 or $47. Now, if you tell me I can get something that costs $1000 for $97, I’m gonna jump all over it.
21. Add a Tripwire To Your Sales Funnel
Another way to get customers quickly is to sell your low ticket offers through a One Time Offer (OTO) or Tripwire sales funnel. This is my favorite way to attract new customers because it’s passive. You set it up once and watch the money come in! #passiveincome22. Create an EZtree or LinkTree
If you do not know what an EZtree or LinkTree is (or looks like), check out the URL of some of your favorite influencers and coaches on Instagram. It is basically a customizable website page that lists your featured content, courses and lead magnets and it's a great way to convert social media followers into buyers. If you want to check out my customized link tree, hop on my IG @andreabolder and click the link in the bio!
23. Offer a Scholarship
Whether it’s free access to one of your programs or a monetary gift to help someone grow their business, offering a scholarship or scholarship opportunity, is a great way to attract more customers and clients!24. Celebrate Your Followers' Birthdays!
One of the best Facebook features is the notification you get when your friends and followers have birthdays! Take the time to show your appreciation to your fans. Sometimes just dropping in to say happy birthday can lead to you reconnecting with a prospect or gaining visibility in a way that leads to unexpected revenue!25. Host a Live Inside of Another FB Group
With the blessing of the FB Group Admin, you can host a live or training in a FB group that has a community full of your target audience. This will help you expand your reach and get in front of new customers and clients you would normally not have access to.26. Power up Your People
Give your paid students or members the power to host lives in your FB group and share their products and services. By helping the newbies or little guys in your community you are giving them the opportunity to hone their skills and accelerate their success. Giving others the space to shine and sharing the spotlight with others let’s your prospects know that you are genuinely there to help everyone win.27. Co-Host a Webinar
You could do a co-webinar where you and someone else are doing a webinar together, getting in front of each other's audience and promoting your products and services.28. Build an Army of Affiliates
Create referral relationships with existing students, influencers or peers who are willing to promote your products in exchange for a commission or percentage of each sale they make.29. Find referral Partner
Similar to an affiliate you can find a referral partner where you recommend each other’s products in exchange for a referral fee for each sale made.30. Instagram Stories
The key to using Instagram stories to get more customers and clients is to use them as a way to boost your engagement! Use stickers for your audience to vote on a poll, answer or ask a question, or send you a DM. The more you encourage them to respond, the quicker you'll see sales. You can also use stories to share tips or insights that help your audience get to know you better, learn more about what you do, or how your business serves them.31. Facebook Stories
If you are doing IG Stories you should be doing FB Stories. The audience that finds you in your FB Stories will be different than the potential customers and clients that find you on IG. You can share testimonials, videos and slides with a call to action that invites people to learn more about what you do.32. Build Your Email List!
Your email list is EVERYTHING! And, most of your sales will come NOT through social media, but from your sales funnels and launches!33. Launch a Challenge
You can run a 3-day, 4-day or 14-day challenge any time you want to grab the attention of your audience, grow your email list and convert participants into customers. A 5-day challenge tends to be the most popular – long enough to provide actionable content but short enough to keep your audience’s attention.34. Chat it up on Clubhouse
What draws me to the Clubhouse app is the potential to build an engaged community and grow your influence. By creating rooms on topics you’re passionate about and providing valuable conversations, you can quickly establish yourself as an industry expert. Users can check out your profile and follow you. Besides building a community of potential customers, you can also grow your business by networking on the app. Engage with other entrepreneurs and influencers to develop invaluable business relationships that can turn into collaborations, partnerships and exposure.35. Know When To Listen!
Yes you want to close that $5k coaching package but sometimes the sale comes with knowing how to listen. Skip the pitch and the scripts and be open to listening so your prospects know you feel them, hear them, understand them and see them!!36. Host a Workshop or Webinar
Webinars are one of the best ways to get in front of and talk to your audience on a regular basis. I know, I know, we love to attend them but hosting them - OMG now that’s another story. But, here’s the deal. Love them or hate them, webinars are conversion machines.37. Launch a Giveaway in Your FB Group
This is one of the best and most exciting ways to grow your community FAST and convert new members into customers. Every few months I host the Wealthy WomanpreneuHER Giveaway in the FB group that aligns with a product launch. Not only does it grow my FB group, it attracts hundreds of new people to my business which ultimately results in an increase in sales.38. Participate in a Virtual Summit
Invite other influencers to teach a free conference online or accept an invitiation to particiapte in someone else's event. The last time I did a virtual summit I gained like 50 subscribers a day for 7 days. Now, I have these people on my email list that may have never found me otherwise. I can send them emails or direct them to my FB group and it drives more traffic to my biz which results in more sales. Cha-Ching.39. Read a Book!
Read a book and share your biggest takeaways in a blog post, YouTube video or live. You can even do an email or video series sharing your thoughts and perspectives on a topic. As long as it is relevant to your target audience. It’s a great way to establish authority in your niche and engage more meaningful conversations with your community.40. Network With Influencers
When you make connections with other influencers, seek out opportunities to create joint venture relationships where you can sell to each others audiences. You can share your "associations" with these major players on social media for an extra boost of credibility and to get more eyeballs on your brand.41. Offer Your Course For Free
Donate your products and coaching programs to those in need. Not only is it rewarding but it opens up the door to other paid opportunities. When you care about others, people notice.42. Narrow Your Niche
When you can position yourself as a specialist you are more likely to attract the type of paying customers and clients you want in your courses and coaching programs. For example, I have a student that niched down to creating coaching programs for plant-curious women who are transitioning to a more plant based lifestyle. She was able to position herself as a specialist in this area and her business has been rapidly growing ever since.43. Let People See YOU Winning
Everyone loves a winner. Share your wins, brag on yourself from time to time and let people know you are out here changing lives and making money doing it. When people see you winning, they want to be a part of your world and this energy will attract more clients and customers, having a positive impact on your income.44. Monthly Mastermind
Create a monthly mastermind with a select group of your peers who are aligned with a common goal to help each other grow their businesses. These connections will undoubtedly lead to more selling opportunities.45. Speak at Live Events
Either host your own event or pitch yourself to be a speaker at a live event. Live events give you the opportunity to network, grow your audience and sell from the stage!46. Champion a Cause To Attract More Customers
People love to suipport a great cause and when you can align yourself with a mission or cause bigger than yourself, one that truly resonates with your audiience, you can integrate that cause into your brand message. You can donate a protion of your sales to your organizaton or charity of choice.47. Leverage LinkedIn
LinkedIn is NOT just for job seekers and corporate America! If you want to connect with more customers, this unlikely marketing platform should be your new best friend. When you know how to create content and posts around your course or coaching program that appeals to someone in the professional space, you'll be able to attract buying customers like hotcakes.48. IG Highlights
Create highlights on Instagram that showcase your business and brand (i.e. Testimonials, Product Reviews, Tips, etc.). Not only can you grab the link to that highlight and share it on Facebook you can also shae it in your email sequence.49. Upsell Existing Customers
It's easier to get an existing customer to make another purchase than it is to get someome who's never bought from you to buy for the first time. Create upsells, downsells or cross-sells for your existing clients. People who have already bought from you, are more likely to buy again (especially if you are giving them the results they need!)50. Add CTAs to your Appointment Calendar
When setting up your calendar for discovery calls or to schedule appointments, add a couple of testimonials that show how you were able to get your clients and customers results. We already know how powerful social proof is, so bake it into your Calendly or Acuity Scheduling page.51. Create Viral Content
When you have a killer content strategy that consistently attracts, engages and connects you to your ideal audience, you are bound to bring in more customers and clients. My viral content lands me sales every single day. Get access to my 5C Viral Content Formula Here!!!!
52. Reply To Every Email
Respond, and respond in a timely manner. Alot of times potential students will reach out just to see how responsive you are. As a business owner it is important to let people know they can count on you to show up and answer their questions! Whenever you get an email, or someone asks you a question, reply!! It could be your next customer!53. Optimize Your Social Media Bios
Whether you are on IG, FB, YouTube or Pintresest, optimizing your bio by adding targeted keywords and links will help people take the next step with you. Social media scrollers love to click around. Make it easy for them with an attention-grabbing bio and link that drives people to your FB groups, freebies and sales pages.54. Ask For The Sale!
Getting more customers and clients is sometimes as easy as asking your audience to buy! Don't be afraid to make an offer! If you don't...someone else is gonna snatch up YOUR clients. When you see people who need the solutions you are capable of providing, ask them if they want your help. You will be surprised by how many people are waiting to raise their hand and say YES, I'm ready to take the next step with you!55. Create FAQs on Your Sales Pages
Making a big purchase decision can be stressful and most people just want assurance that they are making the right decision. Adding a FAQs section to your website and sales pages makes it easy for prospects to get the answers they need to take the next step.56. Slay Your Sales Funnels
The best sales funnels lead naturally from one product to the next and they don't have to be complicated to create cash! You can create $100K year with a sales funnel that flows that’s as simple as this.
57. Look For Media Opportunities
Put Together Your Press Kit and seek opportunities with local outlets or popular publications in your niche to get your brand in front of the masses. This builds both authority, credibility and social proof.58. Write a Book!
I have a good friend and business partner that has written over 50+ books and self-published all of them on Amazon. Not only does it bring in passive income, it builds a ton of authority and is a great way to drive people into your sales funnels.59. Pitch To Be a Guest on a Podcast
You may not want to host your own podcast but that doesn’t mean you can’t use other people’s podcasts to grow your business. Join the Facebook groups, emal lists and online communities of people who have Podcasts you'd love to be featuered on! Offering to speak on other people's platforms can rapidly expand your reach. And, while you are giving their audience value, you are getting exposure and building awareness for your own brand.60. Coach in Someone Else's Coaching Program
If the right situation arises, offer to be a featured coach inside of someone else's membership site or coaching program. It's a great opportunity to meet people and hone you skills as a coach. Plus, if people enjoy your coaching style, they will seek you out and want to work with you in the future!61. Network In Other People's Programs
When you invest in courses and coaching programs you also have the opportunity to connect with the other students inside of a FB group or forum. Sometimes the biggest ROI is not in the lesson you learn in the course, but in the level of people you meet and the collaborations you create.62. Expand Your Circle
Sometimes you need to get out of your comfort zone and meet people who can expand your horizons. If you are the smartest one in your circle, you need to get you a new circle.63. Show Them The Money!
Show your financial results, show stats of your sales, give people a glimpse into the lifestyle you've created as a result of your success. Showing the fruits of your hard work helps you attract clients and customers.64. Do What Works
If you've mastered a strategy that gets you proven results, stick to it. It may not be exciting to do the same things over and over again in your business, but if you are getting customers by doing XYZ...keep doing XYZ! Stop always trying to reinvent the wheel.65. Offer Testimonials To Other Industry Leaders
Be willing to priase and uplift those who make you a better entrepreneur or person. When you give a testimonial or share a positive experience you had with a coach or product, people will start reaching out to you to! If you want great clients, customers and students? Be a great client, customer and student!66. SHOUT THEM OUT!
Fear of missing out is real! When people see other people taking action or getting results, they automatically think, "that should or could be me". So when you get new customers or someone new joins your membership site, business opportunity or program, give them a public shoutout and celebratre them for taking the next step or investing in themselves!67. Do Solo Ads
Don't have an email list of your own? Run a solo ad! A solo ad is an ad where you pay a person to promote your product to their e-mail list.68. Create Amazing Products
Nothing speaks louder than a course that delivers on it's promise. Create products and programs that solve a problem and satisfy a need. The better you are at helping your students get results quickly, the more money you will make. PERIOD.
